Is Sony’s smartphone enterprise lastly turning a nook?

Sony Xperia 1 II front display

  • Sony has reported steady year-on-year smartphone shipments in Q3 2020.
  • This marks the primary time since 2017 that it was in a position to preserve shipments year-on-year.

Sony’s cellular enterprise has endured a torrid time in the previous few years, seeing ever declining smartphone shipments and fixed losses. This necessitated restructuring and in addition noticed the corporate retreat from a number of markets.

It appears to be like like the corporate’s efforts to arrest the decline are beginning to bear fruit although, as Sony reported comparatively steady year-on-year smartphone shipments in Q3 2020 (h/t: Xperia Weblog).

Sony solely reported 600,000 smartphones offered within the quarter although, being dwarfed by the likes of Apple and Samsung promoting tens of millions of units throughout this identical interval. However this marks the primary time since Q2 2017 that it’s been in a position to preserve year-on-year shipments if not develop it.

Sony’s technique seemingly gaining momentum

The Japanese firm beforehand reported 800,000 smartphones offered in Q2 2020 in comparison with 900,000 items in Q2 2019, suggesting that the Q3 outcomes are because of the technique somewhat than being a one-off end result. The agency launched the high-end Xperia 1 II and mid-range Xperia 10 II throughout this time, and we praised the flagship in our evaluate. The cellphone additionally resurrected the headphone port and provided a devoted Professional digital camera app for lovers.

It’s value noting nevertheless that the Xperia 5 II was introduced in Q3 however solely goes on sale within the US in December, whereas European customers bought the gadget from mid-October. So this implies we’ll want to attend for This fall to see whether or not the newest flagship cellphone made an identical impression.

Nonetheless, it’s too early to say whether or not Sony bought its groove again, nevertheless it actually appears to be like just like the producer has some momentum on its facet. Hopefully the Xperia 1 III or no matter Sony’s subsequent flagship is named continues the pattern of encouraging outcomes.

Subsequent: Sony Xperia 5 II evaluate second opinion — On track


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