Spotify podcasts-only plan probably on the best way

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  • There’s an official survey making the rounds which describes a Spotify podcasts-only plan.
  • The survey closely means that Spotify is mulling over a technique to generate income particularly from podcasts.
  • Spotify has invested closely in podcasts not too long ago, so it’s going to want to get that cash again by some means.

Over on Twitter, Andrew Wallenstein — the president of Selection’s intelligence program — tweeted out an interesting set of screenshots (by way of The Verge). The screenshots present an official survey distributed by Spotify to a few of its subscribers. The survey facilities on whether or not or not customers would subscribe to a hypothetical subscription service centered solely on podcasts.

Theoretically, this extra subscription service wouldn’t embody entry to Spotify’s assortment of music. It’s unclear if this could be a further subscription unbiased of the music service, an add-on for present subscribers, or one thing totally different altogether.

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Granted, that is only a survey. There’s no proof {that a} Spotify podcasts-only service is within the works. Actually, the corporate advised The Verge:

At Spotify, we routinely conduct a variety of surveys in an effort to enhance our person expertise. A few of these find yourself paving the trail for our broader person expertise and others serve solely as vital learnings. We now have no additional information to share on future plans at the moment.

Spotify podcasts: Gotta generate income by some means

Whether or not or not Spotify is definitely engaged on a subscription service centered round podcasts, it’s inevitable {that a} money-making system is on the best way. Over the previous few years, the corporate has invested thousands and thousands in unique podcasts — most notably The Joe Rogan Expertise, one of many world’s hottest reveals. It must recoup all that cash by some means.

Associated: The perfect podcasts you’ll be able to take heed to proper now

The query then turns into whether or not or not customers pays for entry to podcasts. The survey suggests there could possibly be a number of tiers with perks comparable to entry to unique episodes/content material, ad-free listening, and some different premium options. These are attractive, for certain, however individuals are already fairly used to podcasts being free and ad-supported. Different platforms which have tried to cost for entry to podcasts have both failed outright or struggled to achieve paying customers.

After all, all these different platforms aren’t Spotify, the world’s largest and most profitable audio-only streaming platform. We’ll have to take a wait-and-see strategy to this, however we wouldn’t be stunned to see a Spotify podcasts-only service drop quickly.




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